BEHIND the BRAND

Harold Leidner Landscape Architects has been designing and building luxurious pools, gardens, and outdoor spaces in Dallas’ most prestigious neighborhoods for over 35 years. Unlike other firms, they do not sell plans for third-party installation but instead manage every aspect of construction to ensure quality, sustainability, and seamless integration. Their architect-led approach results in iconic exteriors that blend aesthetics, function, and lasting beauty.

The Challenge

A key marketing challenge for Harold Leidner Landscape Architects is effectively communicating the value of their design-build approach to potential clients who may not understand why it’s superior to hiring separate designers and contractors. Many high-end homeowners might assume that working with different firms for design and construction is standard practice, so educating them on the benefits—such as seamless execution, fewer costly mistakes, and better long-term results—will be crucial. Additionally, because their work is exclusive to luxury properties, their target audience is niche, requiring highly strategic marketing to reach and resonate with ultra-high-net-worth individuals.

The Solution

At Muse Consultants, we addressed Harold Leidner Landscape Architects’ marketing challenge by focusing on storytelling that highlights the brand’s legacy, craftsmanship, and commitment to excellence. We developed a strategy that educates affluent homeowners on the value of their design-build approach through compelling narratives, detailed project spotlights, and behind-the-scenes content that brings their process to life. By emphasizing the firm’s three-decade history, architect-led expertise, and dedication to timeless, integrated outdoor spaces, we helped position Harold Leidner as the trusted name in luxury exterior design.

social media strategy

custom content creation

targeted email marketing design