BEHIND the BRAND

“Muse is seriously the best. Everything Muse puts together for us—whether it’s a proposal, a presentation, or marketing materials—just hits the mark every time. The work is always super polished, really engaging, and gets great feedback from clients and partners. You make us look good and help tell our story in a way that feels true to who we are. We love working with a team that just gets us.”

Jared Leidner

The Challenge

A key marketing challenge for Harold Leidner Landscape Architects is effectively communicating the value of their design-build approach to potential clients who may not understand why it’s superior to hiring separate designers and contractors. Many high-end homeowners might assume that working with different firms for design and construction is standard practice, so educating them on the benefits—such as seamless execution, fewer costly mistakes, and better long-term results—will be crucial. Additionally, because their work is exclusive to luxury properties, their target audience is niche, requiring highly strategic marketing to reach and resonate with ultra-high-net-worth individuals.

The Solution

At Muse Consultants, we addressed Harold Leidner Landscape Architects’ marketing challenge by focusing on storytelling that highlights the brand’s legacy, craftsmanship, and commitment to excellence. We developed a strategy that educates affluent homeowners on the value of their design-build approach through compelling narratives, detailed project spotlights, and behind-the-scenes content that brings their process to life. By emphasizing the firm’s three-decade history, architect-led expertise, and dedication to timeless, integrated outdoor spaces, we helped position Harold Leidner as the trusted name in luxury exterior design.

social media strategy

custom content creation

targeted email marketing design


6 MONTH CASE STUDY STATS

February 2025

883% increased Instagram reach
24% increased Facebook Reach
599% increased instagram impressions
214% increased facebook engagement
4.7% click rate
87% follower increase

PHOTOGRAPHY

On-Site | Office | Branding

social videos


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